Should I Hire a Professional Web Designer?
Whether you are a business owner or hobbyist, you may find yourself asking whether or not you should hire a professional to design your webpage. There are certainly a lot of advantages to hiring a professional, but a lot of people wonder if it is truly worth the money. When making this important decision, here are a few questions to ask yourself to help guide you.
Question 1: Do I have the money?
Professional web designers do charge a fee, and this may be a hindrance for some. If you are a hobbyist with a simple concept, you may want to take a stab at doing it yourself. On the other hand, if you are running a company, your question should be, “Do I have the money NOT to hire a professional?” There are so many complex aspects to web design and SEO that an amateur probably does not have the skill set to make a website that can compete in most markets. Yes, it will require some money up front, but it will save and make you money in the long run.
Question 2: Can I do the upkeep?
If your website crashes, do you have the time and energy to fix the problem and get your business up and running in a short period of time? Website pros will guarantee their work and be at the ready to fix any technical problems that arise. Lots of amateurs may design a lovely website but have no clue what to do when something goes wrong.
Question 3: Do I understand SEO?
SEO, or search engine optimization, is key to making your website visible to potential consumers. You need your website to appear in search engines in order for your customers to find you when they search for your product in your area, and the pros are experts at this process.
Question 4: Do I require a unique look?
Branding is key to for-profit websites, and branding requires a unique look. Most amateurs are forced to use templates on at least some level, and this can cause their websites to get lost in the crowd. If you are going for the wow-factor, a professional with graphic design experience is definitely the way to go.
When designing a website, be sure to understand what you are getting into and what your site is designed to do before choosing to do it yourself. You may well find that a professional is more than worth his or her fee, and you may also discover that a professional is not nearly as expensive as you expected.