Web Designing within Budget
One of the several challenges faced by web designers is constantly dealing with fluctuating budgets of their clients. This happens more commonly when the clients are not aware of what they are looking for. This also leads to unreasonable demands from clients for their budget. Also it is not always easy to determine the payment for an assignment. There are many criteria to consider such as time for completion, deadlines, copyright and to balance this with the client's budget is the key thing. You should not charge less as it devalues your skills and not too high as this will lead to losing the assignment.
Several web designers use long questionnaires to understand the client needs. A better idea is to use short surveys and more in-depth queries which will lead to better focused requirements. This will help in determining what the client wants from his site and avoid superfluous whistles and bells. The web designer must have a clear idea about the company, their core expertise, other features, prospective visitors and what they want by visiting the site. Evaluate the long term and short term goals for the organization and their website.
For determining the most significant part that is the budget, the simplest way is by just asking the client how much he is willing to spend. Asking the query in the early negotiation process will ensure that there is no waste of time and efforts later. There are several business owners who have not used a computer in their lives and as a result they don’t have a clue about how much a website costs. These clients must be shown examples however, it is better that you talk about the budget first, as it establishes an effective communication for other things as well.
You can also present the client with different budget alternatives, various pros and cons and outcomes for them. You are establishing the final budget all the time and how it will benefit both parties. You must be aware of the lowest you can quote before suggesting a price range. You must be able to negotiate while dropping some parts of the project but don't be afraid to lose a client if his requests are unreasonable.
Give out all the details of your costing by breaking the pricing down in chunks for describing mandatory tasks and the time and money it needs.